The most dynamic forty minutes in the gym, and the only class where intensity is visible — every handlebar glows in the colour of the zone its rider is in. The same scale for everyone, calculated for each rider individually.
ICG does not make a whole gym. It makes one machine, and has done since 1994 — which shows in the places a catalogue never photographs.
Bernd Pürschel founds the company in Nuremberg, dedicated exclusively to indoor bikes. Nothing else is made.
Under that name the brand enters European gyms and becomes the standard for group indoor cycling, before becoming ICG.
Red Dot 2014, Plus X 2015 and German Design Award 2016 — for a bike people look at up close for an hour, that is no small thing.
The same house as Life Fitness and Hammer Strength. For the buyer that means one quote, one service and one warranty for the whole gym.
A bike in a group studio is worn out not by kilometres but by people. Some twenty people of different heights, weights and habits use it in a single class, and classes run up to five times a day. So what counts here is not the price per bike but what can be adjusted on it, what wears and who replaces it.
The problem with group cycling is always the same: the instructor says “now at eighty per cent”, and that means something different to everyone in the room. Some are already over it, some are resting.
Coach By Color solves this by having each bike calculate the zones itself, from an FTP test the user rides on that same bike. The zones are the same for everyone — the watts behind them are not. The instructor asks for a colour, not a number.
On the IC3 only the rider sees the colour. From the IC5 upwards there is also a front LED strip the instructor can see from the podium — and that is the difference that changes how a class looks.

All four models have magnetic resistance, a Poly-V drive, Coach By Color and power measurement. The difference lies in how accurately they measure, who sees the colour and how many hours a day the bike has to withstand.

Front flywheel, pop-pin adjustment. For hotels, residential buildings and smaller gyms, where a class runs two or three times a week.

No batteries — the bike charges as you ride. Rear flywheel, Sprint Pro handlebars and 300° magnetic resistance.

Everything the IC5 has, plus a colour TFT display and a generator with a LiPo battery. For clubs that run indoor cycling as a paid programme.

It measures power directly, with photocells on the intermediate drive — left and right leg separately. Hybrid drive, stepless adjustment.
IC7 · WattRate Direct Power Meter
Each leg has its own number
The pedal-stroke curve, power of the left and right leg separately, and accuracy of ± 1%. See everything the IC7 computer shows.
See the IC7 computer →
A cycling class with a display on the wall is something a member describes to someone else. It is the difference between “we have bikes” and “we have a studio” — and between a class that fills itself and a class that has to be talked up every week.

ICG Connect brings the data from every bike in the room into one display on the wall. The instructor sees the whole group, riders see themselves and each other, and the class stops being music and shouting and becomes something that can be measured and repeated.
Every model sends data over Bluetooth and ANT+, so it is not tied to any single app. That matters because members already have their own habits and their own watches.
Alongside the bikes there is a subscription to recorded rides, of two kinds: Studio Coach — a class filmed in a studio, and Scenic Coach — a ride through a landscape.
The Virtual Cycling subscription is arranged directly with ICG; it does not go through us. We mention it because it is part of what the bike can do.

Coach By Color does not work by itself. If staff do not know how to set up the FTP test and run a class by colour, you have bought a more expensive bike and nothing more.
Bikes, warranty and original parts through the official channel, not grey imports.
We set up the test and teach instructors to run a class by zones. Without that the system does not get used.
The number of bikes, the spacing and the projection wall are drawn into the floor plan before anything is ordered.
Our own technicians based inland and on the coast.
A cycling studio needs its own floor. We include Pavigym flooring in the same quote.
Bikes, flooring and the rest of the gym on the same document and with the same installation date.
The same house, the same service and the same technician who knows both bikes and treadmills. If you are equipping a whole gym, everything goes on one quote.
Send us the floor plan or the dimensions of the space. After a conversation we put together a quote covering the number of bikes, a model proposal and the price — and an estimate of how many classes a week the room can hold.
Request a quote