Cardio, strength, accessories and digital solutions — from one manufacturer, with the same service and the same warranty. That is why Life Fitness is chosen not for a single machine but because it covers the whole floor.
Life Fitness did not grow out of manufacturing machines but out of a single idea: that training can be measured. From it came the first bike with a computer, and from that bike the industry as we know it today.
Keene Dimick designs the first exercise bike with a built-in computer. Until then, training was estimated rather than measured.
Augie Nieto founds Lifecycle, Inc. and starts selling bikes built to Dimick's design. There is practically no market for them yet.
The company changes its name to Life Fitness. It then expands from the bike to a full cardio line, and on to strength.
The headquarters are still in Illinois. Life Fitness and Hammer Strength belong to the same family — two brands that cover the two sides of the same gym.
Half a century on the same question: how the body actually moves. That is not a marketing line but the explanation of why their machines differ in the small things — in the path of motion, in where the shoulder sits and in how many steps it takes to reach the first exercise. Those small things don't show in a photograph, but you feel them after a month.
This is why a whole gym is built with them, not just one corner. Each area has its own page with the details.
The Symbio, Integrity and Club series, SE4 consoles and Google Cast. The part of the gym that works the most hours and that a member notices first.
Cardio equipment →
Insignia, Axiom, Optima, the Hammer Strength lines, HD racks and benches. The zone that keeps members coming once cardio alone is no longer enough.
Strength equipment →
The things that wear out the most and go missing the fastest. When they come from the same manufacturer as the machines, at least the look and the purchasing line up.
Functional training →
The part that turns a gym into something that knows what is happening inside it — and that can also be fitted to equipment you already have.
Digital solutions →A gym put together from four suppliers looks like a gym put together from four suppliers. Different heights, different colours, four warranty periods and four phone numbers when something is needed. When everything comes from one manufacturer, all that goes away — and so does the negotiating over who is responsible for what.
Life Fitness covers the whole floor, Hammer Strength the heaviest part of it. Iso-Lateral, Ground Base, HD racks and platforms — equipment for those who lift seriously and for sports clubs.
What matters to you is that they are in the same family: one quote, one service and one technician who knows both.
Life Fitness in Croatia is not sold by just anyone. New equipment, warranty, licences and original parts go through the official channel — and since 2009 that has been us.
Equipment bought from us carries the manufacturer's warranty, with parts that actually exist when they are needed.
No intermediaries in the chain. What you would pay a reseller stays with you or goes into more equipment.
We draw the layout before anything is ordered, so you can see whether it will really fit and how it will look.
Carrying in, assembly, connecting the consoles to the network and staff training. A machine is handed over when it works.
Our own technicians based inland and on the coast, typically on site within 24 – 48 hours.
A gym is rarely bought all at once. We put together a plan year by year, so that everything matches up later.
Send us the list and the years of installation and let us arrange a conversation. After that you know what can be upgraded, what needs servicing and what makes sense to replace — with no recommendation to throw out what still works.
Get in touch and let us arrange a conversation about the space, its purpose and the timeline. We put together the quote, with the equipment list and prices, after that.
Request a quote